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Business plan

Wiltshire is a thriving county that enables and positively encourages healthy living in strong, inclusive and prosperous communities. We are proud of our heritage and for having a strong community spirit where people in communities come together to support each other, take part in events and activities, and take responsibility for what matters to them. That is what makes us unique and it’s at the heart of everything we do.

Our vision is to create strong communities in Wiltshire

Over the last decade the council, with its public and voluntary sector partners, has improved people’s lives and helped businesses to develop and relocate in Wiltshire. Looking ahead to the next decade, we plan to continue that success. This business plan sets out our priorities and how we will deliver them working closely with local communities and partners; as well as investing in technology to make it easier for residents and businesses to engage with us and resolve matters more quickly.

Our key priorities are:

  • Growing the economy
  • Strong communities
  • Protecting those who are most vulnerable
  • An innovative and effective council

Download the business plan

Our marketing strategy focuses on increasing public confidence, belief and trust in Wiltshire Council.  Everything we do should reflect that everybody does matter.

We propose to test new methods of communication to reach different audiences and maximise the impact.  Our communication channels will shift towards the use of new media as this method will be more cost effective, instant and targeted.

We need to promote our culture – the values that underpin what we do and make us an unique, modern organisation that embraces change.  
An organisation that:

  • Places its customers first
  • Strengthens its communities
  • Adopts a ‘can-do’ approach in everything it does

Our success over the next few years will be largely dependent on how we do things; how we embrace change and the relationships and trust that we build.  We need to create a sense of pride in the council, which will, in turn, increase morale, satisfaction and motivation.  This will be reflected in the way we do things and how we talk to one another and to our customers and stakeholders.


The council is required to publish a Forward Plan of all Key Decisions, which will be updated each month, to be taken by the authority during the four-month period of the plan. The first plan began on 1 December, 2001.
It is updated monthly and is available 14 days before the beginning of each month.

The Forward Plan shows details of all Key Decisions to be taken by the council, cabinet, and the cabinet members and by officers under their delegated powers.

View the Forward plan of key decisions

If you have any comments or questions about the business plan pages, please email communications@wiltshire.gov.uk


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Last updated: 25 January 2018 | Last reviewed: 25 January 2018