Exit Accessibility View

Economic Regeneration

The Economic Regeneration service aims to stimulate, support sustainable economic growth and inclusive communities.  Economic Regeneration complements social and environmental initiatives.

Regeneration is a long term process and through a wide range of projects, programmes, partnerships, initiatives, the service aims to guide social and economic development and growth in Wiltshire's communities.

The service has several key delivery areas including Economic Development by supporting job creation, encourages Economic Programmes, Investment and Funding, Enterprise Wiltshire, Inward Investment, Town Centre Regeneration, Rural Development and provides Business Support and Advice.

The team focuses on:

  • One Public Estate programme
  • Market Towns
  • Business Improvement District
  • Strategic Key Site Developments
  • Public Realm and Campus Projects
  • Town Centre Masterplans
  • Sustainable Energy solutions
  • Energy Resilience

Main Focus and Key Initiatives

Wiltshire Council’s Economic Regeneration Team supports the Wiltshire Market Towns Forum, a partnership of 20 Town Councils. The Forum which has been in place for several years promotes networking amongst members and sharing ideas to support town centre regeneration.

The aim is to create self-reliant and resilient towns which are better equipped to support themselves. Key to achieving this is to create a framework of support and networking which is tailored in such a way as to treat towns as distinct and unique.

To facilitate this, the Economic Regeneration Team organise events and conferences throughout the year. These events are attended by Town Clerks, Councillors, Officials and Business organisations. Conferences will have a particular focus (decided by forum members) such as: Resilient Towns, Tourism, Information Technology, Wayfinding, Funding and Grants, Markets, Festivals etc.

Through this initiative, the Economic Regeneration team has established a productive and positive relationship between Wiltshire Council and the market towns of Wiltshire.


The One Public Estate programme is an established national programme delivered in partnership by the LGA and the Office of Government Property (OGP) within the Cabinet Office.   For further details follow this link: https://www.local.gov.uk/topics/housing-planning-and-homelessness/one-public-estate
The Wiltshire One Public Estate Programme was established in 2013 and works to identify opportunities through combined estate which in turn help to realise savings and improve services.  The Wiltshire One Public Estate Partnership meets bi- monthly and has members from the following public sector organisations:
Police Crime Commissioning Unit (PCC), NHS Clinical Commissioning Group (CCG), NHS Property, NHS Acute Trusts, Wiltshire Ambulance Service, Dorset and Wiltshire Fire Service, Wiltshire Council, Ministry of Defence,  Avon and Wiltshire Partnership & Swindon and Wiltshire Local Enterprise Partnership.

Current Projects include:-

Chippenham Hospital Site

Redevelopment of the existing Hospital site in Chippenham enabling reconfiguration of existing health care facilities (Hospital, Ambulance Service and GP surgery) resulting in a new single primary care facility for Chippenham, together with disposal of extant sites creating opportunities for additional housing.

Devizes Wharf

Potential development opportunities for the Devizes Wharf area focussing on redevelopment of the existing hospital site, Devizes police station and council owned buildings and land on the central wharf area.  The redevelopment seeks to enhance the area as a tourist destination and development opportunities for both residential and commercial; relocating and re-provisioning Devizes Community Hospital to Marshall Road delivering additional primary care capacity; and relocation of the Police Station to the Devizes HQ site. 

MOD – Westbury Leighton House

Working with the MOD, the project seeks to understand the potential development opportunities of the MOD Army Officers Selection Board site based at Leighton House, Westbury.  The site has been identified for disposal by 2024 and the funding will support viability studies and high level master planning to ensure that development opportunities are understood in advance of disposal.

Trowbridge Development Assembly

A comprehensive redevelopment of Wiltshire Council’s East Wing Site creating a mixed use development incorporating both health and wellbeing facilities as well as new homes and retail space.  Redevelopment of this site would provide the catalyst for a wider regeneration of Trowbridge Town Centre and bring opportunities to deliver additional new homes - Application number 17/07963/OUT.

Trowbridge Land Release Fund

Demolition of buildings on both the East Wing and a Council site at Aston Street, Trowbridge.  Funding will cover abnormal costs relating to asbestos removal and sewerage and drainage costs required to unlock the site and accelerate delivery of housing. 

Warminster Central Car Park

Redevelopment of the Devizes central car park area, with specific consideration to the Library area, the Police and Ambulance station sites and the need for public realm improvements and improved cultural offer.


Chippenham Station Hub - for further details see the Wiltshire Local Growth Fund projects page.


Corsham Mansion House - for further details see the Wiltshire Local Growth Fund projects page


The Enterprise Network (TEN), a £5.2m initiative led by Wiltshire Council with Government and EU funding.


Enterprise Wiltshire

Promoting the Economic well-being of Wiltshire.



Wiltshire Council has developed a number of Masterplans and frameworks which help set parameters for town re-development - identifying the opportunities and constraints within a specific area. These documents can then be used as the basis for funding bids to make specific interventions as part of a regeneration programme, as well as providing guidance for those making planning applications.

Masterplans and Frameworks are developed with partners, stakeholders and public consultation

A sustainable strategic framework and masterplan for the regeneration of central Chippenham to attract and channel new investment into the town centre. The aim of this document is to show how development could be delivered.

Background documents are available at: The Chippenham Vision

Follow the Chippenham Masterplan document download below.


An area Masterplan for Corsham. 

Follow the Corsham Masterplan document download below.


A Masterplan for Trowbridge will direct and influence change within the study area in a cohesive, positive and proactive manner.  The Masterplan will be used to inform planning decisions made within and affecting the Masterplan area. This document is aimed at the developers and landowners in Trowbridge, the wider community within the town and further afield.

Further information is available at: Transforming Trowbridge - Scoping and Vision Study

Follow the Trowbridge Masterplan document download below.

Enterprise Wiltshire

Share this page

Last updated: 8 August 2019 | Last reviewed: 8 August 2019