Beat the Street launches in Salisbury and Amesbury
Salisbury and Amesbury have been transformed into a giant game from today (20 May) to 1 July, and now thousands of residents compete to see if their school, community or business can walk, run or cycle the furthest.
Beat the Street is a free, fun challenge where people are rewarded with points and prizes for exploring their town on foot or bicycle.
Nearly 100 special sensors called Beat Boxes have been placed on lampposts across Salisbury and Amesbury. Players tap the Beat Boxes will cards and fobs to track their journey and earn points for themselves and their team the more Beat Boxes people swipe during a journey, the more points they earn.
Schools and community groups across both areas will be competing against each other to see if they can travel the furthest, climb the leaderboards and win hundreds of pounds worth of sport and fitness equipment. Families are encouraged to play for their local school, while the wider community can create their own teams by emailing firstname.lastname@example.org.
In addition to the leaderboard prizes, registered players can also win weekly Lucky Tap prizes for playing along including sports and fitness vouchers, Beat the Street branded goodies and cuddly toys.
To get involved with Beat the Street, residents can pick up free Beat the Street cards and maps at libraries and leisure centres. Cards and fobs have also been distributed via participating primary schools in the area.
Find out more about Beat the Street in Salisbury and Amesbury.