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Public Health Campaigns

Big Pledge - Road to Rio

To celebrate the 2016 Olympics and Paralympics, Wiltshire Council's Big Pledge - Road to Rio invited local residents to get involved in an activity challenge and improve their health and wellbeing.

Between 4 June and 29 July 2016, more than 18,000 local people took part. In total, participants ran, walked, swam or cycled 779,742km (484,509 miles) over eight weeks. The challenge gave them the motivation to get moving and the chance to see what a difference exercise can have.

The distance covered by each challenge was:

Distance covered
Equivalent to (approx)
London to Sydney return
Junior sports challenge
London to Moscow return
London to Atlanta return
London to Rome
Ultimate sports individual
London to Montreal five times
London to Rio three times
Ultimate sports team
Around the world
Road to Rio team
Around the workld 15 times
Total distance
To the moon and back!
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Sun awareness

Many of us like to enjoy the sun and hot weather, so we should make sure we do it safely. Most skin cancers are caused by overexposure to ultraviolet (UV) radiation from the sun or tanning beds. Whether home or abroad, risk of skin cancer can be reduced by following this advice:

  • Stay in the shade between 11am and 3pm when the sun at its hottest
  • Cover up with loose clothing, good quality sunglasses and a hat
  • Use sunscreen with a Sun Protection Factor (SPF) of at least 15 and make sure you apply it regularly
  • by making sure you never burn, particularly if you have fair skin that burns easily or lots of moles or freckles
  • Always remember to take extra care with children, Young skin is delicate and very easily damaged by the sun
  • If you're skiing, remember that snow reflects UV rays and you can still get burnt, especially at high altitude

For detailed advice on preventing sunburn and enjoying the sun safely please visit Cancer Research UK's SunSmart website.

The number of people who die from cancerous and non-cancerous melanoma (skin cancer) is higher in Wiltshire compared to some places in the South West and England. There is a particular need to target information on preventing skin cancer to children, young people and those who work and spend time outdoors. Each year in England around 100 people die from skin cancer caused by using tanning bed, with young females being particularly susceptible

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Contact us

Wiltshire's Big Pledge
Wiltshire Council
County Hall
BA14 8JN

0300 003 4566

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Big pledge reports

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big pledge 2016 road to rio report

Size 362kb

Last updated: 20 January 2017 | Last reviewed: 20 January 2017