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Food labelling

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Consumers should be able to rely on the information on food labels, and be confident that minimum standards are met. We are here to help businesses comply with the law and to tackle misdescriptions and sub-standard food.

Food labels are there to give us information on what we eat. There are regulations that prevent manufacturers from using misleading food labels.

The law on food labelling is changing from 13 December 2014*. We have been working with our businesses to ensure they are aware of the changes to food labels required. The most important change is a requirement that allergens are emphasised in the ingredients list

Previously this information was provided in various ways, causing confusion. Consumers with allergies or intolerance to certain foods will now only need to check the ingredients list.

* EU Food Information for Consumers Regulation No. 1169/2011

What is required on packaging?

  • name of the food
  • list of ingredients with allergens emphasised
  • storage instructions and instructions for use if appropriate
  • 'best before' or 'use by' date
  • name and address of manufacturer
  • nutritional information
  • quantity
  • quantitative ingredients declarations (QUID)
  • alcoholic content in drinks
  • special claims

We understand that it is difficult for the consumer to check the quality of the food they buy so we:

  • Sample a wide range of food for analysis or examination to make sure the composition and labelling are accurate.
  • Use our expertise to target suspect foodstuffs available on the market.
  • Remain alert for instances of food substitution e.g. calling a food 'lobster' when it is in fact another species or perhaps selling a cheaper brand of whisky for a 'branded name'.
  • The quality of food you eat is our business so we regularly visit food premises and carry out full inspections, which include safety checks that no perishable food is on sale past its 'use by' date. This includes sales of food in shops, pubs, takeaways and restaurants.

We understand that businesses may have difficulty in understanding the wide range of legislation controlling the food market, so we use our expertise to offer advice and guidance in the following ways:

  • By sampling a wide range of food for analysis or examination to make sure the composition and labelling are accurate during inspections
  • Through business information leaflets, and
  • By offering advice to businesses about their particular problems

Please visit our Food Allergy page for further advice.

Contact Details (LiveLink)

Multiple Contacts:

Our area offices:

Wiltshire Trading Standards Area Office
West & North Wiltshire
County Hall
Bythesea Road
Trowbridge
BA14 8JN
Tel: 0300 456 0100
Email: tradingstandards@wiltshire.gov.uk

Trading Standards
South and East Wiltshire Area Office
Wiltshire Council
Council House
Bourne Hill
Salisbury
SP1 3UZ
Tel: 0300 456 0100
Email: tradingstandards@wiltshire.gov.uk


eMail: tradingstandards@wiltshire.gov.uk
Telephone:
Out of hours:
Fax:
Postal Address:
In Person:
DX:

Last updated: 16 February 2011

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Contact details

Our area offices:

Wiltshire Trading Standards Area Office
West & North Wiltshire
County Hall
Bythesea Road
Trowbridge
BA14 8JN
Tel: 0300 456 0100
Email: tradingstandards@wiltshire.gov.uk

Trading Standards
South and East Wiltshire Area Office
Wiltshire Council
Council House
Bourne Hill
Salisbury
SP1 3UZ
Tel: 0300 456 0100
Email: tradingstandards@wiltshire.gov.uk