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The Economic Development service aims to stimulate, support sustainable economic growth and inclusive communities.  

Economic Regeneration is a long term process which complements social and environmental initiatives.  Through a wide range of projects, initiatives, and partnerships the service aims to guide economic development and growth in Wiltshire's communities.

The service has several key delivery areas including Economic Development by supporting job creation, encourages Economic Programmes, Investment and Funding, Enterprise Wiltshire Company, Inward Investment, Town Centre Regeneration, Rural Development and provides Business Support and advice.

The team focuses on:

  • One Public Estate programme
  • Market Towns
  • Business Improvement District
  • Strategic key site developments
  • Public realm and campus projects
  • Town Centre Masterplans
  • Sustainable energy solutions
  • Energy resilience
  • Enterprise Wiltshire

Key Initiatives



Wiltshire Council has developed a number of Masterplans and frameworks which help set parameters for town re-development - identifying the opportunities and constraints within a specific area. These documents can then be used as the basis for funding bids to make specific interventions as part of a regeneration programme, as well as providing guidance for those making planning applications.

Masterplans and Frameworks are developed with partners, stakeholders and public consultation

 Masterplan documents

Icon for pdf Chippenham Masterplan May 2014 [13.67MB]

Icon for pdf Corsham Masterplan 2016 Part 1 [10.23MB]

Icon for pdf Corsham Masterplan 2016 Part 2 [15.43MB]

Icon for pdf Trowbridge Masterplan 2014 Part 1 [18.65MB]

Icon for pdf Trowbridge Masterplan 2014 Part 2 [15.61MB]