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Future High Streets Fund Trowbridge

The Future High Streets Fund is a central government programme aimed at renewing and reshaping town centres and high streets in a way that drives growth, improves the experience for everyone visiting the town centre, and ensures a sustainable future.

In 2021 Wiltshire Council was awarded £16,347,056 to develop a range of projects in Trowbridge.

Public engagement/consultation

Wiltshire Council is developing each project being funded via the Future High Streets Fund investment. As each project is at a different stage, local people will be kept updated on progress at appropriate times.

Projects in Trowbridge

The projects being funded by Future High Streets Funding include pedestrian and public space enhancements in the town centre, improvements to the River Biss corridor, vacant commercial unit grant and the renovation of the Town Hall.

Pedestrian improvements in the town centre

We are proposing to improve the pedestrian arrival points and access to the town centre to:

  • Improve the experience of walking into and around the town centre
  • Facilitate safer and accessible movement through to the town centre
  • Improve wayfinding (how people navigate through the town centre)

We are focusing on the following five areas:

Wayfinding and public space enhancements - 'Trowbridge Trail'

Initially, two strategic pieces of work will be undertaken:

  • Develop a strategy for 'Bringing Out the Best' of Trowbridge that identifies the town's unique points and destinations
  • Develop a strategy for 'Connecting the Dots', to include the implementation of a new signage scheme to showcase the town centre's heritage, improve links, and encourage movement around the town centre

From this work we will design and implement the 'Trowbridge Trail', focusing on improving the public environment in the town centre, creating safer, easier and more accessible movement, and encouraging Trowbridge to be a place that people want to visit and spend time in.

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