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Future Chippenham


Public consultation on the Future Chippenham road route options

Friday 15 January 2021 to 5pm on Friday 12 March 2021

Wiltshire Council is seeking your views on three road route options for a potential new distributor road located to the south and east of Chippenham. The road would provide a high-quality road link connecting the north east and southern parts of the town to the A350 and improvements to Junction 17 of the M4. 

Visit the Future Chippenham consultation page for more information and to have your say. 

Context to the project

Working to deliver the vision of a more sustainable Chippenham

The adopted strategic plan for Chippenham sets out a future vision for the town that meets local needs for jobs and housing while addressing some of the longstanding challenges it faces such as town centre congestion and new developments delivered in a piecemeal way. It aims for a more self-sufficient status for the town, so that the community can meet its living, work and leisure needs locally.

Employment and housing development will be highly sustainable and balanced, with early delivery of key infrastructure and key services to support growth.  There is a goal to encourage young people to choose to stay and both live and work in the town because of the employment opportunities, access to housing and other available facilities.

The Core Strategy provides a spatial expression of the Wiltshire Community Plan 2011-2026: People, places and promises, and will be focused on delivering the three overarching priorities:

  1. creating an economy that is fit for the future
  2. reducing disadvantage and inequalities
  3. tackling the causes and effects of climate change

This is currently being explored in the review of the emerging Local Plan by the council as Local Planning Authority, which is the subject of a separate consultation.

Evidence for Chippenham has indicated that one of the best options to deliver the vision for a sustainable future could be through the building of a significant new road both to relieve through traffic but also unlock potential development sites. 

Why new growth? -  important context to the proposed new road

People are living longer, the population is growing and family size is reducing. All of this produces demand for new homes. There is a national requirement to deliver houses to meet local needs. If we do not plan for them they will be built anyway, but we, as a community, will lose control of the process. That means we will lose the opportunity to control where they may go, on the infrastructure needed to support them, the levels of affordable housing for local people, the design and community benefits.

Previous assessments of Chippenham have highlighted significant challenges for the town in meeting its needs with heavy investment needed in new roads to relieve the volume of through traffic.

About the project

In March 2019, Wiltshire Council submitted a bid to the Housing Infrastructure Fund (HIF) from Ministry of Housing Communities and Local Government. In November 2019, Wiltshire Council was successful in the award of a grant of £75 million.

The grant ensures funding is available to contribute towards the cost of delivering the strategic infrastructure in and around Chippenham to support the potential longer-term growth of the area, should development come forward.

On 13 October 2020, the council's Cabinet agreed to enter into a Grant Determination Agreement (GDA), with Homes England to secure the funding. This means the grant can only be used for certain activities and the council has to meet certain conditions. The GDA enables the council to recover the £75 million grant to reinvest into the delivery of the scheme, with any remaining recovered funds being invested into infrastructure to support the delivery of additional housing within Wiltshire.

By 2046, it is envisioned that the road could unite sustainable new communities and green spaces, including up to 7,500 homes, supported by local neighbourhood services and employment opportunities.

The £75 million grant will support the delivery of a new distributor road to the east and south of Chippenham, linking the A350 at the northern and southern ends of the town, as well as specific improvement to J17 on the M4.

This map shows an indicative road route only, as the actual route has not been consulted on and determined.

Future Chippenham map

The HIF bid identified the opportunity to provide 7,500 homes around Chippenham. The level of growth of the town will be considered through the separate Wiltshire Local Plan review process. The HIF grant enables us to drawdown funding to support delivery of infrastructure works should planning be granted for development to proceed.

Potential benefits of the project

Strategic objectives

  • unlocking land to support delivery of up to 7,500 homes up to 40% of which will be affordable, specifically planned to meet local needs including first time buyers so essential to the local economy 
  • improving the viability and vitality of the town by providing homes and jobs to provide increased local customers for businesses and services 
  • transforming the town's housing offer 
  • ensuring that economic development and regeneration is delivered in step with the homes to increase the self-containment of the town 
  • providing much better connectivity and help to reduce congestion in the town centre  

Economic objectives 

  • enabling economic development along the strategic M4 corridor 
  • improving access to training and employment opportunities 
  • enabling placemaking as part of the master planning process 

Transport objectives 

  • providing an improved corridor for the movement of people and goods
  • reducing town centre traffic congestion, providing opportunities to improve reliability of transport 
  • enhancing transport resilience in Wiltshire by providing connectivity to the M4 Junction 17 and A350 

Environmental objectives 

  • minimising the impact on the quality of the environment 
  • improving accessibility for non-car users through promotion of sustainable forms of transport 
  • through infrastructure led delivery seek opportunities to reduce the carbon footprint of the road and scheme 

Project milestones

This infographic outlines the project's initial key milestones.

Icon for pdf Infographic milestones: Future Chippenham [2.61MB]

These timelines are subject to change and updates will be provided. 

Project progress

Autumn 2020

  • Finalised grant funding agreement with Homes England - December
  • Cabinet agreed to enter into a Grant Determination Agreement to secure £75 million funding - October
  • Stakeholder and Engagement Strategy approved - October
  • Strategic transport modelling discussions
  • Continued environmental/ecology investigation and surveys

Spring/Summer 2020

  • Environmental investigation and surveys - landscape summer surveys completed
  • Work to support the Environmental Impact Assessment across the whole site
  • Draft sustainability strategy for the delivery of strategic infrastructure works
  • Options assessment report for infrastructure works carried out
  • Completion of strategic flood modelling and flood mitigation plan
  • Draft Concept Framework for the site including strategic infrastructure works, utilities, parks and road bridges
  • Development of a procurement strategy to support delivery of the infrastructure works


  • Six public engagement events - November/December
  • Housing Infrastructure Fund grant of £75 million awarded - November
  • Housing Infrastructure Fund bid submission - March

Public Engagement / Consultation

Following the HIF funding announcement in November 2019, six public engagement events were held in November and December 2019 to discuss the new distributor road in general terms and to seek residents' views on the future of the town. The feedback received is available in the:

We are aiming to carry out the following public consultation process.

Indicative datesMilestone
January 2021Public consultation on the road route options
Summer 2021Announcement of preferred route for the road
Summer 2021Public consultation on Future Chippenham Masterplan
Winter 2021 / 22Submission of a Full Planning Application for the road and an Outline Planning Application for the mixed-use development for Wiltshire Council land

Consultation on distributor road route options

A public consultation on the Future Chippenham distributor road route options was launched on Friday 15 January 2021. This will run for an eight week period, closing at 5pm on Friday 12 March 2021.

Visit the Future Chippenham consultation page to have your say. 

As we are unable to hold public exhibitions at the present time due to COVID-19 restrictions, we hosted a series of live online public webinars where the project team gave a presentation on the proposals followed by a question and answer session.

These webinars were held on:

  • Thursday 28 January at 11am

View a recording of the webinar online.  View the Icon for pdf questions and answers [267.81KB] document that sets out the questions that were asked during this webinar, along with officer responses to these questions. Hard copies of the presentation and questions and answers document can be posted to you by contacting Customer Services on 0300 456 0100 or emailing futurechippenham@wiltshire.gov.uk or collecting from the Monkton Park office.

  • Thursday 11 February at 7pm 

View a recording of the webinar online.  The accompanying questions and answers are currently being prepared and will be available either as hard copies or available on this webpage.  Hard copies of the presentation can be posted to you by contacting Customer Services on 0300 456 0100 or emailing futurechippenham@wiltshire.gov.ukor collecting from the Monkton Park office.

  • Saturday 20 February at 11am

A recording of this webinar will be published online in due course. The accompanying questions and answers are currently being prepared and will be available either as hard copies or available on this webpage.  Hard copies of the presentation can be posted to you by contacting Customer Services on 0300 456 0100 or emailing futurechippenham@wiltshire.gov.ukor collecting from the Monkton Park office.

Chippenham stakeholder and community engagement strategy

The Icon for pdf Future Chippenham Stakeholder and Community Engagement Strategy [390.8KB] sets out our approach for engaging and consulting with all those with a possible interest in Future Chippenham.

Future Chippenham newsletter

To keep up to date on the progress of the Future Chippenham project, we will soon be launching a new Future Chippenham newsletter. You can sign up to receive this newsletter direct to your inbox.

Subscribe to newsletter

Housing Infrastructure Fund bid

You can view a copy of the council's bid to Ministry of Housing Communities and Local Government in March 2019 for £75 million funding.

Icon for pdf Bid - final submitted business case [15.35MB]

News releases

Cabinet reports

Reports providing updates on the progress being made on the project are regularly presented to Cabinet and these reports and the minutes of the meetings are available on our website:

Contact us

If you have any queries regarding this project, please email futurechippenham@wiltshire.gov.uk.

We aim to respond within 10 working days.