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Our logo gets a new look

Published 20 January 2020
Our logo gets a new look

Our Wiltshire Council logo is getting a refreshed modern look for the first time in more than a decade.

The current logo was introduced when Wiltshire Council was created in April 2009 but the font does not meet with accessibility guidelines.

We are currently in the process of building a new website and took the opportunity to refresh the logo and introduce a font that meets with accessibility guidelines.

The new logo retains much of the current style but introduces a more vibrant distinct green alongside the new font. The dark green remains within the council's colour palette and will still be used to compliment the new, brighter green.

It will be phased in gradually which means people will also see the old logo on letters and other printed correspondence until new stock is required.

Wiltshire Council Leader, Cllr Philip Whitehead, said: "As Wiltshire Council moves into its second decade and a new era we thought now was the perfect time to refresh our logo. We also needed to change the old font as it was not helpful for people with visual impairment.

"The new logo has been designed by our in-house graphic designers and by taking a phased approach to rolling it out we are ensuring there is no additional cost to our residents. People will soon start to gradually see it on correspondence and our website.

"It's not a dramatic overhaul but a subtle change that ensures we meet accessibility guidelines moving forwards."

As Wiltshire Council moves into its second decade and a new era we thought now was the perfect time to refresh our logo.

 

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Published 20 January 2020